photo
B.J. and Diana Goodwin Owners

B.J. Goodwin ~ President & Lead Funeral Director/Embalmer

William J. “B.J.” Goodwin, III, is a lifelong resident of Southwest Missouri and a graduate of Webb City High School. He then attended the Mid-America College of Funeral Service in Jeffersonville, Indiana, where he received his degree in Mortuary Science. Mr. Goodwin has faithfully served in the funeral profession since the age of fifteen. B.J. is an active member of the Lions International Group, the Masonic Lodge and the Chamber of Commerce for Webb City, Carl Junction, Carthage, Anderson, Noel and Pineville/Jane. B.J. has two sons, Jay and Jace.



Diana Goodwin ~ Chief Financial Officer & Funeral Director

Diana Goodwin is a lifelong resident of Southwest Missouri and a graduate of Carl Junction High School. She then attended Missouri Southern State University where she received her Bachelor of Science in Accountancy. Diana has two sons, Alex and Sam.

B.J. and Diana also own funeral homes in Anderson, Goodman, Noel, Southwest City, Webb City, Sarcoxie, Monett and Carthage.

photo
Ashley Goodwin-Reynolds Funeral Director/Embalmer a.m.goodwin@hotmail.com

Ashley is a lifelong area resident and a 2008 Honors Graduate of Webb City High School. She felt called to the ministry of funeral service when she lost her mother to cancer in 2010. She joined the firm in 2014 while finishing studies online through DMACC in Des Moines, Iowa, graduating from embalming school in 2015.

Outside of work, Ashley enjoys reading, cooking, fishing and spending time with her family and friends. She loves country music – especially George Strait.

Along with having a huge heart for helping others, Ashley also has a heart for rescue dogs. She adopted Ralphy Ray and Abby May from the Joplin Humane Society and she enjoys spoiling them.

She and her husband, Seth, reside in Oronogo, Missouri. 

Ashley works primarily out of Thornhill-Dillon Mortuary and Parker Mortuary in Joplin, but you will find her helping on services here as needed.

photo
John and Mary Olson Funeral Associates

John was born in Joplin and has lived here all his life. He graduated from McAuley High School and Missouri Southern State University. He earned a certificate in Paralegal Studies from Pittsburg State University. John spent 28 years in retail store management with JCPenney, Wards and Wal-Mart. He also taught in the paralegal program at Pittsburg State University for four years. John was an office manager at Dawson Furniture until his first retirement.

John is an active member of St. Mary’s Catholic Church, having served on the Parish Council and the Parish and School Finance Committees. He has been involved with the Society of St. Vincent de Paul of St. Mary’s (welfare and outreach organization) since 2003. John began working for Thornhill-Dillon Mortuary in 2006 and he primarily assists us out of this location, but he helps at other locations as needed. John says that this is the most satisfying career he has ever had. Being able to interact with families and help them in their times of great need is a humbling and moving experience.

He enjoys baseball, stamp collecting and he is an avid U.S. history buff.



Mary was born and raised in Noel, Missouri. She graduated from Noel High School, Missouri Southern State University and Pittsburg State University, receiving her Master’s Degree in Education. She taught school for 31 years in the Webb City R-7 School District. Mary is also an active member of St. Mary’s Catholic Church, having served on the Parish Council and Parish Council of Catholic Women. She is a Coordinator for the Bereavement Committee, a Eucharistic Minister, and she has volunteered in the Society of St. Vincent de Paul of St. Mary’s since 2003. She enjoys taking communion to the sick and homebound and to the individuals that are in area nursing facilities.

Mary began working part-time at Thornhill-Dillon Mortuary in 2009. She also helps out at our Webb City location, Hedge-Lewis-Goodwin Funeral Home. Mary believes her career here is rewarding, satisfying and humbling as she is able to help someone grieve through the loss of a loved one.

Her favorite leisure activities include reading, traveling, scrapbooking, card making, quilting, swimming and spending quality time with family and friends.

John and Mary have one daughter, Kasia, and a granddaughter, Elsa.

photo
Max Chappel

Bio coming soon

B.J. and Diana Goodwin

Owners
photo

B.J. Goodwin ~ President & Lead Funeral Director/Embalmer

William J. “B.J.” Goodwin, III, is a lifelong resident of Southwest Missouri and a graduate of Webb City High School. He then attended the Mid-America College of Funeral Service in Jeffersonville, Indiana, where he received his degree in Mortuary Science. Mr. Goodwin has faithfully served in the funeral profession since the age of fifteen. B.J. is an active member of the Lions International Group, the Masonic Lodge and the Chamber of Commerce for Webb City, Carl Junction, Carthage, Anderson, Noel and Pineville/Jane. B.J. has two sons, Jay and Jace.



Diana Goodwin ~ Chief Financial Officer & Funeral Director

Diana Goodwin is a lifelong resident of Southwest Missouri and a graduate of Carl Junction High School. She then attended Missouri Southern State University where she received her Bachelor of Science in Accountancy. Diana has two sons, Alex and Sam.

B.J. and Diana also own funeral homes in Anderson, Goodman, Noel, Southwest City, Webb City, Sarcoxie, Monett and Carthage.

Ashley Goodwin-Reynolds

Funeral Director/Embalmer
photo

Ashley is a lifelong area resident and a 2008 Honors Graduate of Webb City High School. She felt called to the ministry of funeral service when she lost her mother to cancer in 2010. She joined the firm in 2014 while finishing studies online through DMACC in Des Moines, Iowa, graduating from embalming school in 2015.

Outside of work, Ashley enjoys reading, cooking, fishing and spending time with her family and friends. She loves country music – especially George Strait.

Along with having a huge heart for helping others, Ashley also has a heart for rescue dogs. She adopted Ralphy Ray and Abby May from the Joplin Humane Society and she enjoys spoiling them.

She and her husband, Seth, reside in Oronogo, Missouri. 

Ashley works primarily out of Thornhill-Dillon Mortuary and Parker Mortuary in Joplin, but you will find her helping on services here as needed.

John and Mary Olson

Funeral Associates
photo

John was born in Joplin and has lived here all his life. He graduated from McAuley High School and Missouri Southern State University. He earned a certificate in Paralegal Studies from Pittsburg State University. John spent 28 years in retail store management with JCPenney, Wards and Wal-Mart. He also taught in the paralegal program at Pittsburg State University for four years. John was an office manager at Dawson Furniture until his first retirement.

John is an active member of St. Mary’s Catholic Church, having served on the Parish Council and the Parish and School Finance Committees. He has been involved with the Society of St. Vincent de Paul of St. Mary’s (welfare and outreach organization) since 2003. John began working for Thornhill-Dillon Mortuary in 2006 and he primarily assists us out of this location, but he helps at other locations as needed. John says that this is the most satisfying career he has ever had. Being able to interact with families and help them in their times of great need is a humbling and moving experience.

He enjoys baseball, stamp collecting and he is an avid U.S. history buff.



Mary was born and raised in Noel, Missouri. She graduated from Noel High School, Missouri Southern State University and Pittsburg State University, receiving her Master’s Degree in Education. She taught school for 31 years in the Webb City R-7 School District. Mary is also an active member of St. Mary’s Catholic Church, having served on the Parish Council and Parish Council of Catholic Women. She is a Coordinator for the Bereavement Committee, a Eucharistic Minister, and she has volunteered in the Society of St. Vincent de Paul of St. Mary’s since 2003. She enjoys taking communion to the sick and homebound and to the individuals that are in area nursing facilities.

Mary began working part-time at Thornhill-Dillon Mortuary in 2009. She also helps out at our Webb City location, Hedge-Lewis-Goodwin Funeral Home. Mary believes her career here is rewarding, satisfying and humbling as she is able to help someone grieve through the loss of a loved one.

Her favorite leisure activities include reading, traveling, scrapbooking, card making, quilting, swimming and spending quality time with family and friends.

John and Mary have one daughter, Kasia, and a granddaughter, Elsa.

Max Chappel

photo

Bio coming soon